"What interest rate can I charge?" is one of the first questions every lender asks, and the answer has two parts. Legally, rates are mostly deregulated, so you have wide latitude. But "wide latitude" is not "no rules" — the SEC has stepped in to cap charges on the loan types most prone to abuse, and disclosure law applies to everything. Setting rates well means pricing for a healthy business while staying inside the guardrails that do exist.
Rates are deregulated — but not unlimited
The old Usury Law ceilings were effectively suspended decades ago, so there is no general maximum interest rate that applies across the board. In principle, lenders and borrowers can agree on a rate. But two important qualifications follow: courts can strike down interest that is unconscionable, and the SEC has issued specific caps for certain loan categories. Deregulation is freedom to price sensibly, not license to charge whatever you like.
The SEC caps on consumer and online loans
Because short-term, small-value, and online loans are where abusive pricing concentrated, the SEC issued circulars capping the interest and penalty charges on those categories — limiting the nominal interest, the effective interest rate, and the penalties a lender may impose. If you offer these products, you must set your rates and penalties within the applicable caps. The exact figures are set by SEC circular and can change, so confirm the current caps against the latest SEC issuances before pricing an online or short-term consumer product.
Deregulation applies broadly, but if you lend small, short, or online, assume the SEC caps apply — and price inside them. Getting this wrong is a fast route to an SEC case.
Price to cover your real costs
Within whatever limits apply, the right rate is the one that makes your business sustainable. That means pricing to cover your cost of funds, your operating costs, and your expected losses, with a margin left over. A rate that undercuts these to win borrowers quietly loses money on every loan; a rate that ignores the market or the caps drives borrowers away or invites regulatory trouble. Good rate-setting is the balance point between sustainability, competitiveness, and compliance.
Disclosure is non-negotiable
Whatever rate you set, the Truth in Lending Act (RA 3765) requires you to disclose its true cost — the finance charge and the effective interest rate — to the borrower before they sign. This applies regardless of the method you use; an add-on rate with a much higher effective rate must still be disclosed as what it really is. Honest disclosure isn't just legal compliance; it builds the borrower trust that brings repeat business and keeps you clear of complaints.
Nominal, effective, and the borrower's perception
A subtle but important part of rate-setting is the gap between the rate you quote and the rate the borrower actually experiences. A nominal "3% per month" sounds modest, but under an add-on method the effective annual cost is far higher — and borrowers, regulators, and courts increasingly look at the effective figure, not the headline. Setting rates responsibly means being honest with yourself about the effective rate you're charging, not just the number on the marketing material. A rate that seems reasonable nominally can be exposed as excessive once its effective cost is computed, which is exactly the scrutiny the SEC caps and disclosure rules apply.
This matters commercially as well as legally. Borrowers who later realize the true cost of a loan feel misled, complain, and don't return — while borrowers who understood the real rate upfront and still chose the loan are far more likely to pay and come back. Pricing with the effective rate in full view lets you set a number that is both profitable and defensible, and disclosing it plainly turns a potential source of disputes into a mark of trustworthiness. The lenders who thrive long-term are those whose quoted rates and real rates tell the same story, because that alignment is what keeps both borrowers and regulators on their side.
Set rates with the math in front of you
Setting a defensible rate means knowing your effective rate, your costs, and how a given rate performs across your book. LendKoPH computes the amortization and effective cost for whatever rate and method you choose, so you can price deliberately, stay within the caps, and disclose the true cost accurately. You decide the strategy; the system gives you the honest numbers to set rates that are profitable, compliant, and fair. Because the SEC caps change, always confirm the current limits against the latest circulars.
Frequently asked questions
Is there a maximum interest rate for lending companies?
There is no general usury ceiling — rates are largely deregulated. However, the SEC has capped interest and penalty charges on certain consumer and online loans, and courts can strike down unconscionable rates.
Do the SEC caps apply to all my loans?
They target specific categories — notably short-term, small-value, and online consumer loans. If you offer these, price within the applicable caps. Confirm the current figures against the latest SEC circulars.
How should I decide on a rate?
Price to cover your cost of funds, operating costs, and expected losses with a margin, while staying within any applicable caps and avoiding rates a court could deem unconscionable.
Do I have to disclose the interest rate?
Yes. The Truth in Lending Act requires disclosing the finance charge and the effective interest rate to the borrower before they sign, regardless of the interest method you use.